Belvedere will release two custom made and limited editions to celebrate Bond’s vodka martini ‘Shaken not Stirred’, and its partnership with the 24th Bond adventure, SPECTRE. In an unprecedented move, Belvedere has replaced the iconic Belvedere Palace with a 007 twist that will also be applied to Belvedere’s iconic Silver Saber bottles, known for their cutting edge, metallic aesthetic and illuminating technology.
Belvedere’s dedicated marketing program will include a global advertising campaign and a wide range of promotion and activation rights around the film.
President of Belvedere Vodka, Charles Gibb states:
“James Bond is recognized as the most admired and influential tastemaker in the world. We’re delighted that Belvedere will be partnering with SPECTRE, our largest global partnership to date.”
Excellent choice, Mr. Bond!